Brand alert!

What do Ludicras, Pink, Kid Rock, Kanye West, LFO, Weezer, Nelly, Mariah Carey, Black Eyed Peas and Puff Daddy have in common?

If you give them enough of the green stuff they’ll include your brand in their next hit song. That's the news from Wired who shows how artists are approached by agencies to include brand placements in their songs. And if you check out the opening flash sequence for The Kluger Agency there's a couple of product placement jingles that will sound mighty familiar. You can even read an approach the agency made whilst looking for lucre in return for product placement in a star's lyrics.

The Kluger Agency calls it "brand dropping". Nauseating, isn't it?

Even more so when you realise that this isn't a new trend, just that there are now brand agencies that service this market.

Comments

[Dolce]

Oh god, and the useless son of Julio is doing it in his latest too...why would Carlsberg stoop so low?

[Mandy de Waal]

Lucre baby. It's all about the money. Honey.