If you give them enough of the green stuff they’ll include your brand in their next hit song. That's the news from Wired who shows how artists are approached by agencies to include brand placements in their songs. And if you check out the opening flash sequence for The Kluger Agency there's a couple of product placement jingles that will sound mighty familiar. You can even read an approach the agency made whilst looking for lucre in return for product placement in a star's lyrics.
The Kluger Agency calls it "brand dropping". Nauseating, isn't it?