Sadly when it comes to spin doctoring and working with journalists they could be doing a whole lot better.
The latest Buzz to be hacked to pieces by The Buzz Saw is a little missive sent by Ramsay Media to promote the growth of one of their sites Compleat Golfer. I must say the lead paragraph of the release raised a wry smile, but for all the wrong reasons:
"There are many words to describe it: incredible, extraordinary and unparalleled are just a few that come to mind. Whatever the term, the increase in traffic to compleatgolfer.co.za over the past two months is, quite simply, phenomenal."
Now "incredible, extraordinary and unparalleled" may describe a meteor shower hitting earth, something akin to the second coming or news just in that lasting peace has been achieved in the Middle East. But, the only thing that's "incredible, extraordinary and unparalleled" about this media release is how badly it has been written.
THE BUZZ SAW: A tribute to a couple of journalists who banded together to get their own back on public relations people and their over-love of meaningless adjectives like "leading"; "cutting edge"; "bleeding edge"; "forward thinking" and other crappy words which basically mean their clients are such boring dead beats they have to use tired, meaningless descriptors to try and buoy their brands.