Ah. Just imagine THE SCENE: A chi chi office some where in the shadow of Table Mountain.
THE PLAYERS: Account executives scratching their heads about how to rationalise the big budget the client is paying for their services.
PR1: "Um. Laaaaik. Sheesh. Um."
PR2: "Cough. Cough."
PR3: "Why don't we just make them a blag site?"
PR1: "Nooit. Like a dinkum, full on interactive blag? Man, that's like revolutionary!"
PR2: "Holy shit PR3... a blag launch release could mean at least 20 billable hours."
PR3: "And we could charge them for creating and maintaining the blag at Wordpress.com."
PR1: "Nooit. You're a friggin' genius. We can now call ourselves us social networking media blagging experts and afford that holiday in Plett."
THE PUNCHLINE: The release. Below. Hold the presses folks...
PRESS RELEASE - BLOG SUSTAINS OUT OF HOME ADVERTISING CONVERSATION Cape Town, 26 October 2009: Advertising professionals need to be on top of their game by being kept strategically informed on the likes of trends, tips and global campaigns in out of home advertising. xxxxxxxxxxx South Africa have done this with their interactive blog, www.oohsa.co.za , that not only inspires creative professionals by showcasing their latest work but gives insights to consumer responses to many of the 500 types of out of home advertising methods used in South Africa.
Consumers spend over half of their days away from their homes according to OCS, the recent out of home consumer survey, thus entrenching the importance of out of home advertising, especially when it comes to getting it right first time.
“Much has been written about out of home advertising but the industry is dynamic and is constantly evolving,” said Ms Isigntheretainercheques Client, Managing Director, xxxxxxxxxxx South Africa, “Social media is a platform that everyone is using as a communication stream and this is by far the best source of current information that everyone can rely on. Our out of home advertising blog is an area where knowledge and learnings (sic) can be shared between marketing professionals.”
xxxxxxxxxxx South Africa is the leader in OOH in the country and has uniquely developed tools that add insight and value to the OOH industry. OOH includes billboards, digital networks, commuter media, brand activation, point of sale and sampling amongst others. It excludes TV, radio, print, online and cinema.
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For more information contact: PR1, PR2 or or PR 3 at rhymes with anecdotal but has only two syllables)Media.
Notes to Editors [MdW comment. Wow guys. You gotta love that optimisim. You really think a newspaper editor will read this far?]. xxxxxxxxxxx is the world’s largest out-of-home communications agency, with offices in 21 countries. As a division of Xxxx Group PLC, the world’s leading marketing communications group, xxxxxxxxxxx is at the vanguard of cutting edge developments in out-of-home (OOH) such as digital, interactivity and experiential. In South Africa, xxxxxxxxxxx’s mission is to grow OOH to 10% market share of total advertising spend in the next 5 years (currently sitting at 4.6%). At present, the company has approximately 20% of South Africa’s OOH spend under its management, positioning xxxxxxxxxxx as an influential leader in this fast growing category. By helping clients understand what consumers are thinking and how they are spending their time, and by enabling them to communicate with consumers at the right moments and in the best way, xxxxxxxxxxx leads the way in enhancing the effectiveness of campaigns and increasing the media value that advertisers achieve. Furthermore, xxxxxxxxxxx has developed PRISM Benchmark, Forecast and Creative, a proprietary set of tools that ensures that xxxxxxxxxxx delivers the best price against tracked market movements gaining further advantage for their clients, whilst allowing them the opportunity of seeing their “Creative Design” in situ, pre-campaign. No one in this sector offers greater accountability than xxxxxxxxxxx.
Ms Isigntheretainercheques Client – Managing Director: Ms I. Client has unsurpassed experience and expertise in the marketing, advertising and media industries in South Africa. In 2003 she founded xxxxxxxxxxx – South Africa’s Out of Home communications agency – which she later sold to Xxxx, who own xxxxxxxxxxxe. Following xxxxxxxxxxx’s conversion to xxxxxxxxxxx South Africa, Isigntheretainercheques maintained her helm as the Managing Director. Prior to this, she was a founding partner in Big Name Agency (South Africa’s most successful strategy agency). Isigntheretainercheques’ other achievements include running the XYZ Media School in Cape Town, the role of Media Director of Another Big Name Agency South Africa, and the Head of Strategy for Biggest Name Agency Cape Town. Ms Client has continuously shown exceptional abilities as a leader in the OOH sector of the media industry and as one of South Africa’s top businesswomen, receiving numerous awards, which have further entrenched her prominence in the media/advertising trade.
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