"As long as the newspaper was a bundle, no one ever had to care that people were buying it for radically different reasons. But once you go online, and people can unbundle things, where you can traffic directly to a story without going through the home page or any of the rest of it, suddenly what it — the individual choices made by individual readers come to matter a lot." - Clay Shirky, on NPR’s Talk of the Nation. Shirky thinks 2012 will yield a critical mass of readers will be willing to pay for news online. Also on the show, Denise Warren, general manager for NYTimes.com, who explains the New York Times paywall strategy.
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